Work
Replacement Case Studies
Engineering Case Studies
Also Built
2026
- Exchange-rate Chrome extensionPulls live exchange rates into a clean spreadsheet, with AI cleaning up the raw data.
- AI search visibility pipelinearchitectedFinds the Reddit and Quora conversations AI search engines cite, then scores and drafts responses automatically.
- Internal HR platformin progressEmployee records, leave, payroll and performance reviews in one place, replacing a spreadsheet-based process.
- Slideshow ad-asset toolUpload your assets, set duration and animation, and get a finished slideshow for Meta ads.
2025
- Ad-spend watchdogSends a Slack alert the day a campaign drifts off budget, instead of waiting for month-end.
- CRM and cold-outreach systemEnriches site visitors with decision-maker data and drafts a personalised first email, with Slack lead alerts. Built with a teammate.
- Leads capture systemCatches visitors who use the company's free tools and routes them to sales as leads.
- Payment alert systemTells a manager the moment a client's card is declined, before campaigns stop running.
- Ad-performance data pipelinePulls ad performance data automatically every day, replacing a $20/month paid export feature.
- Subscription trackerShows what the company is actually spending on rented software each month.
2024
- Leave notification systemSlack alerts for birthdays, anniversaries and leave requests, plus leave-application tracking.
- SEM copywriting toolProduces optimised ad headlines and descriptions for search campaigns.
2023
- Ad specs scraper and toolKeeps ad dimensions current across 10+ platforms, replacing a set of stale PDFs.
- AI tools directoryA curated directory of AI tools for marketers, earning affiliate revenue per listing.
- B2B profitability calculatorLets a prospect see the financial case for a service before talking to sales.
- UTM generator landing pagePublic front door for an internal UTM-naming tool, capturing emails along the way.